Unlike the Colombian people among whom she lives, Ariane Bilheran notes that the French constantly demand their dose of illusions. Recent outbursts of collective hatred and hypocrisy vividly illustrate this addiction.

Let's continue our analysis of the political marketing deployed on citizens. Omnipresent today, across various crucial issues, social engineering distributes ritualistic codes that signify membership in a particular game, which people choose to be the one designated by those in power. In doing so, they gamble on having a greater chance of "winning".